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What is a video, and what can it do for your business?
Video has been an important element in attracting and maintaining customer interest in the digital era. This is because videos can be watched anytime and anywhere, making them a powerful tool for advertising campaigns.
There are many social media users out there. Users can have social media accounts on Facebook, Twitter, LinkedIn. Advertising your products and company on these platforms is very effective. This article will explore how you can use videos to promote your brand or company on these platforms.
Why Video Marketing?
Video marketing is the most powerful and important in digital marketing. Videos allow you to connect with your customers on a whole new level that other channels just can’t deliver.
A video has the power to create quick brand awareness, improve brand awareness, and increase conversions. This is because videos are processed 60,000% faster in the brain than text.
Videos also receive 94% more views than traditional updates on social media sites like Facebook or Twitter. So even though videos take much longer to produce than text-based content, they are worth the investment.
Youtube
YouTube is one of the most famous and high-traffic websites, and they’re looking for more video content. Uploading videos on your YouTube channel is easy to integrate videos into your website and social media accounts.
Some brands have been using YouTube as a marketing tool for some time. For example, brands with a large following on YouTube can create sponsored content, which often appears as a video ad on a user’s homepage or search results page.
The popularity of YouTubers, such as PewDiePie and Zoella, has led to Disney and Microsoft signing deals with them. They provide their followers with exclusive behind-the-scenes footage and other content.
Advertising your brand using videos is a great way to make your company stand out from the competition. Despite this, not all videos are created equal, and before you start spreading your videos on social media, you need to consider a few things.
Whether you’re planning on making them yourself or hiring a professional explainer video production company.
Here are the top 10 tips for creating compelling videos that will help get your brand noticed.
1. Create a video with a call to action
The purpose of the call to action in the video is to get the viewer to go onto a site and purchase or find more information on the advertised product or service.
It would be beneficial for businesses if CTA were in their marketing videos for sales and lead generation.
2. Use short, catchy videos that are quick to watch
The videos should not be lengthy and uninteresting to watch. Instead, make sure you make catchy and short videos that increase interest in the views. Start the video with a ‘hook’ to capture the viewers’ attention and should be concise and crisp for a clear understanding of the message.
3. Offer rewards for sharing your video
According to the survey, 76% of consumers are interested in the more rewarded videos. So, apart from offering purchase points and seasonal discounts, video marketing has new ways of attracting your consumers.
The new wave of consumers expects rewards to engage with the brand, like watching promo videos or sharing them with their friends.
4. Have a consistent theme and style
This point relates mainly to the branding aspect of the company. You need to create videos with theme and style and stick to them to maintain consistency. In addition, it will help your customers identify your content and help them grasp the video content quickly.
This means-
- Consistent opening and closing segments (intro/outro)
- Constant music (or an intro/outro theme or score)
- Consistent style or tone (the program uses the same type of language or repeats specific phrases)
- Consistent filming style, lighting, color
5. Follow Industry trends
For making effective and competitive brand videos, you need to be adaptive and updated about the recent viral trends. Learn from your industry, see what others are doing to attract buyers, and get to the marketing trend to get noticed.
As technology is developing rapidly, companies must keep up with the latest trends and use new methods for their benefit. For example, Google’s YouTube allows marketers to show off their product and company through video ads that the audience can also target. In contrast, Instagram has recently integrated video into its platform.
6. Showcase your products and services
Use video marketing tools to get noticed. You can showcase your products and services with video marketing. Video marketing tools allow a business to showcase its products and services.
The most common types of video promotion are short-form, long-form, and live streaming. Short-form videos typically range from 2-5 minutes in length and promote a single product or service.
Long-form videos can be an hour or longer and offer the perfect solution for B2B companies who need to find creative ways to engage their customers.
7. Create a video to show the behind the scenes of your brand
Behind the scenes videos let you connect with your ideal customers. Just give them a glimpse of how you work or what your workplace looks like.
It helps them to connect with the brands on a personal level and understand your brand values. You can also use the method to promote new products or services with your audience.
Another effective way to advertise your brand is to hire a product explainer videos production company that will help you create result-oriented videos.
8. Make your videos interactive.
An interactive video will help your customer directly to the platform you want. You can ask your visitors to fill out the form or visit the website or checkout page for offers.
Interactive videos can engage and educate potential leads and customers on the product. Interactive videos allow viewers to become familiar with a product through a visual demonstration or guide them through the buyer’s journey.
It improves-
- conversion
- engagement
- customer database
9. Use popular social media channels to promote your videos
While we live in the age of social media, almost every social media platform is promoting video content for the benefit of the brands. You can use these platforms to reach out to potential customers. All you have to do is ensure you use the platform with the most significant number of your target audience.
The most popular social media platforms for video promotion, according to Hubspot, are-
- YouTube
- Tiktok
10. Put links in the description of your video.
Last but not least, you can use this method to offer help to your audience to check out your website, online store, and social media handles for engagement. Also, add links to the coupons and offers to attract them to click.
Final Thoughts
In conclusion, video marketing is a great way to get your message across and share it with an audience. You can use these videos in many ways, such as advertisements, testimonials, and more.
Businesses should use this opportunity to set themselves apart from others in their field and provide a memorable experience for their viewers. Video marketing is something that all companies should explore when looking for new ways to advertise their brand.
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Author Bio:
Komal Kokate is the Co-Founder & CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry.
I’m Jimish Shah, the person who started SkyZ Infotech, a Powerful and Result-Driven Most Reliable Digital Partner. I’m a professional blogger, digital marketer, and content marketer also with over 8 years of experience. My focus is on providing the most researched information to new startups, entrepreneurs, freelancers, and bloggers. My objective is to educate the youth of today on a broad range of subjects.
